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N S E W
Product Executive  /  Founder  /  Seasoned Builder

I don't build products.
I build lasting businesses.

Eighteen years. Five Fortune 500s. A billion-dollar exit. Fifty-plus products shipped. I navigate the intersection of consumer product, B2B, AI, and growth strategy.

Work With Me Track Record
50+
Products Launched
$1B
Acquisition Led
18+
Years Operating
5
Fortune 500 Companies
01 — About
Marc J. Gigliotti
"A GM-style leader who works far beyond the product roadmap."

I am a product executive, studio founder, and strategic operator who has spent eighteen years turning ambiguous, high-stakes problems into products that scale. I thrive at the intersection of consumer products, AI, and complex business systems.

My career spans Fortune 500 companies and early-stage startups: MoneyLion / GEN Digital, Fidelity Investments, CVS Health, Reebok / adidas Group, and Kaspersky Lab.

Whether navigating a billion-dollar acquisition or helping a seed-stage founder reach product-market fit, I bring the same thing: a bias for action, data-driven clarity, and genuine excitement for building things that matter.

Product Strategy0 to 1 BuildingGrowthAI ProductsFintechConsumerB2B / B2CAgile / ScrumPersonalizationMonetizationDigital OpsFounderDigitalInnovationCreativeUX / UIBusiness OwnershipData & ExperimentationGo-to-MarketLeadership / Operations
50+
Products Built
18+
Years Operating
5
Fortune 500s
Education
MBA, General Management
University of Massachusetts Lowell, 2012
Certifications
Certified Scrum Product Owner
Scrum Alliance

Outcome Driven Innovation
Strategyn

Behavioral Economics and Neuromarketing
Udemy
Recognition
adidas Group Global IT CIO Innovation Award
2012

Fidelity Excellence in Action
Q3 2020 and Q2 2021

Reebok Employee Recognition Award
Q4 2013
Giving Back
Addy's Army — ~$50k raised
BCH and Dana Farber Cancer Institute
02 — Companies I've Built For

Where I've Operated

MoneyLion / GEN Digital
2022 – Present
VP of Product — Discover, Credit Monitoring, Community, Investing, PFM, B2B Content
Owned the full consumer product suite. Led Discover, Credit Monitoring, and Community from 0 to 1 while driving Discover to 20x revenue growth. Also built Active Investing and the B2B content feed tool across six product domains simultaneously.
Led consumer product suite to a $1B acquisition by GEN Digital
20x
Revenue Growth
$1B
Exit Value
6
Product Domains
Fidelity Investments
2018 – 2022
Director, Product and Strategy — Digital Advice and E2E Wealth Management
Product lead for FidelityGo and Fidelity Personalized Planning and Advice, a hybrid robo-advisor managing $7B in AUM. Built the full post-enrollment experience, mobile communications strategy, and wealth management journey maps.
Fidelity Excellence in Action Awards Q3 2020 and Q2 2021
$7B
AUM Managed
2x
Excellence Awards
Kaspersky Lab
2017 – 2018
Head of Digital Marketing and Product — North America and Latin America
Led digital marketing and product across NAM and LATAM for B2B and B2C lines. Designed multi-year regional digital roadmaps, ran paid media programs, SEO, paid search, and social programs, and consistently exceeded regional ROAS and growth targets.
2
Regions Led
B2B+
B2C Growth
CVS Health
2015 – 2017
Senior Manager, Digital Experience Production and Operations
Built and led a team of digital producers inside CVS's Digital Innovation Lab delivering 150+ projects per year across a multi-billion-dollar portfolio. Owned 7 complex healthcare portfolios simultaneously.
150+
Projects / Year
7
Portfolios Owned
Reebok / adidas
2011 – 2015
Senior Manager, Digital Product Owner — Global
Built ReebokONE from concept to a globally acclaimed platform across 20+ countries, 150k+ active fitness professionals, and $10M+ in net sales for 2014. Named a top 10 strategic pillar for Reebok and recognized by Fast Company as their biggest-ever contribution to the fitness world.
adidas Global CIO Innovation Award and Reebok Employee Recognition Q4 2013
150k+
Active Users
$10M+
Net Sales
20+
Countries
03 — Products

Things I've Built

Fintech / Consumer
MoneyLion Discover, Credit Monitoring and Community
Complete overhaul plus 0 to 1 builds of Credit Monitoring and Community. Drove 20x revenue growth through personalization and iteration. Core team behind a $1B exit.
Acquired / $1B
Visit
InsurTech / Trades
Forsured
Proactive insurance compliance for the trades. Helping tradespeople shift from reactive to proactive, making compliance simple and automated. Going 0 to 1 in a historically underserved segment. Launching May 2026.
0 to 1 / In Market
Visit
Fintech / B2B
B2B Content Feed
B2BC content feed tool enabling financial brands to distribute curated content inside MoneyLion. Featured in Stifel's institutional product launch and adopted by financial partners.
Live / Revenue
Press
Fintech / Investing
Active Investing
Built MoneyLion's Active Investing product 0 to 1, covering single stock and ETF trading. Full end-to-end ownership from product strategy through design, engineering, and go-to-market.
Live / 0 to 1
Learn More
AI / Investment Tool
Trendsendent
AI-powered investment intelligence platform identifying emerging signals across consumer categories. Built through Joppa Digital and currently live in active development.
Live
Visit
Labor / Trades
Scaffald
A comprehensive talent platform streamlining how professionals in the trades are found, hired, and managed. Advanced job matching, workflows, and review systems built to enhance workforce efficiency and reliability in a historically underserved market.
In Development
Visit
AI / EdTech
EducatorIQ
AI-powered platform transforming how educators plan, deliver, and optimize learning outcomes. In active development through Joppa Digital.
In Development
Fitness / Global
ReebokONE
Built from zero to a globally acclaimed fitness professional platform across 20+ markets. 150k+ users, $10M+ annual revenue, and a top 10 strategic pillar for Reebok.
adidas Group
Fast Company
What I Bring

Built across industries.
Ready for yours.

01
Product Leadership
Fractional CPO and VP-level advisory for startups and growth-stage companies. Strategy, roadmap, team structure, and execution accountability.
02
0 to 1 Building
Concept to MVP to market. Done it 50+ times across fintech, AI, fitness, health, and insurance tech.
03
Growth and Monetization
Revenue strategy, acquisition funnels, retention loops, and personalization with a bias toward measurable business outcomes.
04
Studio Partnership
Full-service product studio engagement through Joppa Digital and Unicorn Product Studios for teams that need to move fast and ship right.
04 — Advisory and Studio Work

I am actively embedded with early-stage and growth-stage companies as co-founder, CPO, and strategic advisor. I partner with founders and investors who need a seasoned operator in their corner, not just a consultant on a call.

Co-Founder and CPO
Unicorn Product Studios
April 2025 to Present
A product studio built to scale the next generation of digital products. Working with founders and investors from 0 to 1, 1 to 10, and 10 to 100. Currently overseeing 4 active products across consumer, fintech, and enterprise markets.
4 Active Projects
Founder and CPO
Joppa Digital
February 2014 to Present
Product management advisory and operating partnership for organizations of all sizes. Transforming product visions into tangible results through data-driven strategy, agile execution, and user-centered design.
11 Years Running
Open Slot
Your Company
Fractional CPO / Strategic Advisory
Looking to partner with 1 to 2 founders or investor-backed startups who need a seasoned product operator in their corner. Eighteen years of pattern recognition and a proven track record of building products that grow.
Limited Availability
05 — Contact

Something magical
is on the horizon.

Whether you are a founder who needs a product co-pilot, a company that needs to move faster, or an investor looking for a trusted operator, I want to hear from you.

Business Email
marc@joppadigital.com
Personal Email
marcgigliotti@gmail.com
LinkedIn
linkedin.com/in/marcgigliotti
Product Consulting
joppadigital.com
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Or email directly: marc@joppadigital.com